Our Protocol

Nikolaj Christensen - Co-founder
"I could never identify with the existing nutrition brands. Too much noise, too little impact. I sought more than just science-backed products; I wanted a brand that championed discipline and real-world health expertise. A brand for those striving to become more than mediocre. A place to elevate potential. We created Ne Plus Ultra to build that universe."


Christian Jørgensen - Co-founder
"Holistic health is our obsession—the foundation of everything we do. Starting Ne Plus Ultra was never just about crafting gold-standard supplements and health products.
It’s about igniting identity change. It’s about realizing your full potential in life and pushing the limits of how far you can go."

Ne Plus Ultra: The Foundational Philosophy

The 7 Pillars of the Protocol

1) Every Action Is a Vote for the Person You Wish to Become. Life is full of compromises. Don't make health one of them. Consistency is the currency of transformation.

2) Science is the Blueprint, Discipline is the Builder. We provide a rigorously researched supplements. Your commitment builds the extraordinary result. One is useless without the other.

3) Pursue Holistic Strength. True potential is unlocked when physical fitness, mental performance, and nutritional integrity operate as one system. We help you optimize them all.

4) Embrace the Process, Not Just the Outcome. Perfection is found in the daily grind—the early mornings, the planned meals, the extra rep. Fall in love with your health journey. 

5) Radical Transparency, Zero Compromise. From source to supplement, we declare every ingredient and its purpose. You deserve to know exactly what you're putting into your body and why.

6) Fuel for Ambition. Your nutrition should empower your goals, not limit them.
We formulate for those who demand more from their day, their training, and their lives.

7) Educate to Empower. We provide not just supplements, but the knowledge to use them intelligently. Understanding the "why" will set you up for success.