Privacy Policy

Data Controller

We are the data controller responsible for the processing of personal data relating to our customers and business partners.

Our company is not required to appoint an external Data Protection Officer (DPO).

You can find our contact details below:

Ne Plus Ultra ApS

CVR No. 45612791

Snebærhegnet 3

2670 Greve

Denmark

Email: hello@neplusultra.dk

If you have any questions regarding the processing of your personal data, you are welcome to contact us using the details above.

Processing Activities

Website Visits

When you visit our website, we use cookies to ensure that the website functions properly, as well as for statistical and marketing purposes.

You can read more about this in our Cookie Policy.

We use, among other tools, Google Analytics to measure traffic and user behavior on our website.

Communication with Potential Customers

If you have questions about our website or wish to learn more about our products, you can contact us via:

Contact form

Email

Phone

In this context, we process your personal data in order to communicate with you, for example to respond to questions about our products.

We only process the personal data that you provide to us in connection with the communication.

Typically, we process the following information: name, email address, and phone number.

The legal basis for this processing is Article 6(1)(f) of the General Data Protection Regulation (GDPR) (legitimate interests).

We delete the communication once it is clear whether or not you wish to do business with us.

In special cases, it may be necessary to store your personal data for a longer period.

Customers and Orders

In order to deliver your goods, we need to communicate with you and process personal data about you.

We process, among other things: name, address, email address, phone number, order details, and payment information.

Please note: We do not store your card details. These are handled by our payment service providers.

The legal basis for this processing is Article 6(1)(b) of the GDPR (performance of a contract).

We store the information for a minimum of 5 years in accordance with the Danish Bookkeeping Act.

Newsletter

We offer a newsletter that you may subscribe to voluntarily, and you can unsubscribe at any time.

The purpose of the newsletter is to send information about new products, offers, and news from Ne Plus Ultra ApS.

We will only send you emails if you have given your active consent.

This requires that you provide your email address, to which we will send a confirmation email.

The legal basis for processing your personal data in connection with the newsletter is Article 6(1)(a) of the GDPR (consent).

We process your personal data for as long as you are subscribed to the newsletter.

Once you unsubscribe, we will stop sending newsletters.

Accounting

We are required to retain all accounting records in accordance with the Danish Bookkeeping Act.

This means that we store invoices and similar documents, which may contain general personal data such as name and address.

The legal basis for this processing is Article 6(1)(c) of the GDPR (legal obligation).

We store this information for a minimum of 5 years after the end of the financial year.

Data Processors

We cooperate with data processors who process personal data on our behalf.

These may include, for example:

Payment service providers (FlatPay, MobilePay, Nets, Stripe)

Delivery partners (PostNord)

E-commerce platform and hosting (Shopify)

Analytics tools (Google Analytics)

It is our responsibility to ensure that your personal data is processed properly.

We therefore set requirements for our partners and enter into data processing agreements where required.

Disclosure of Personal Data

We do not disclose your personal data to third parties.

Profiling and Automated Decision-Making

We do not carry out profiling or automated decision-making.

Transfers to Third Countries

As a general rule, we use data processors located within the EU/EEA or who store data within the EU/EEA.

In some cases, this is not possible. In such cases, data processors outside the EU/EEA may be used, provided that they can ensure an adequate level of protection for your personal data.

Data Security

We protect your personal data through appropriate technical and organizational security measures.

We have internal procedures for handling personal data and continuously train our employees in GDPR compliance.

Rights of Data Subjects

Under the GDPR, you have the following rights:

Right of access: The right to access the personal data we process about you

Right to rectification: The right to have incorrect personal data corrected

Right to erasure: The right to have your personal data deleted in certain cases

Right to restriction: The right to restrict processing

Right to object: The right to object to processing, including direct marketing

Right to data portability: The right to receive your personal data in a structured format

Right to withdraw consent: If processing is based on consent, you may withdraw it at any time

Complaints

If you wish to complain about our processing of your personal data, you may contact us at hello@neplusultra.dk.

You may also submit a complaint to:

The Danish Data Protection Agency (Datatilsynet)

Carl Jacobsens Vej 35

2500 Valby